Blue in the red ocean

Currently I am reading this book called Blue Ocean Strategy; written by W.Chan Kim and Renee Mauborgne.

According to the author, red ocean means the existing market available, which is stagnant, full of competitions and lean profit. Mean while, Blue ocean means create a whole new market from the existing market, with different strategy and some times special focus group or targeting new market flavour. The blue ocean strategy will create a whole new taste for the market without competition and brings great profits.

How to create the blue ocean strategy? Just focus on 4 things; Eliminate, Reduce, Raise and Create. 

Interesting Chinese poem

Just read a poem from newspaper. The poem starts with:

奈无吹大风,
落下无红花,
眠愁如崩雪,
星稀似入月.


If you read it from bottom till up the other way round, you can notice it is reflecting our current situation in, Salary, Workload and Bonuses. For those who don't know Chinese, no need to translate also will know the answer.