According to the author, red ocean means the existing market available, which is stagnant, full of competitions and lean profit. Mean while, Blue ocean means create a whole new market from the existing market, with different strategy and some times special focus group or targeting new market flavour. The blue ocean strategy will create a whole new taste for the market without competition and brings great profits.
How to create the blue ocean strategy? Just focus on 4 things; Eliminate, Reduce, Raise and Create.
