Mar 24, 2010

Blue in the red ocean

Currently I am reading this book called Blue Ocean Strategy; written by W.Chan Kim and Renee Mauborgne.

According to the author, red ocean means the existing market available, which is stagnant, full of competitions and lean profit. Mean while, Blue ocean means create a whole new market from the existing market, with different strategy and some times special focus group or targeting new market flavour. The blue ocean strategy will create a whole new taste for the market without competition and brings great profits.

How to create the blue ocean strategy? Just focus on 4 things; Eliminate, Reduce, Raise and Create. 


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