The Tipping Point

I would like to introduce another good book to read -  by Malcom Gladwell. Basically it means How little things can make a big difference as printed on the coverpage.

What the writting is trying to sell in this book is like sometimes, minor things that done can make changes and influence the bigger world. According to the author, there are 3 main factors that can tip the whole situation around. They are:

1. The law of the FEW. The few is basically talking about 3 types of person. They are Connectors (people who has very large contact and network), Mavens (people who is extreme knowledable and interest in many fields) and lastly Salesmen (The persuaders).
2. The Stickiness factor that will makes people stick to it like drugs!
3. The power of Context. How the environment, background, and the surcumstances can change 1 person and lead to change many others.

In my opinion, it is quite true as everything big thing start from a small point. This is widely seen in Fashion!
Eg, if a very small group of super wealthy, trendy ladies start to wear Giordano, the less wealthy will always follow the wealthier as they think they are the one who walks in front of fashion, and start buying Giordano. So the middle classs who mix with the upper middle class will be following and so on. Giordano will become a super brand and end up selling at the same price as Calvin Klein clothes.